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Forough Jafari Sr. Product Designer

Hello!

سلام

My name is Forough,

who loves solving complex problems to create simple and intuitive experiences for users and businesses.

Sr. Product Designer

[ B2C Finance Technology, 2024 ]

Repay Instant Cash By Paycheck

Brigit - Design & Research Lead | iOS & Android

Drove adoption of Repay by Paycheck at Brigit by designing a seamless paycheck-linked repayment flow, resulting in a 25% increase in user activation and a 40% boost in repayment reliability among enrolled users.

[ B2C Sports Technology, 2024 ]

Shared Streaming & Sync Scores

GameChanger - Design & Research Lead | iOS & Android

Enabling teams to stream games live and share video with opponents, while ensuring privacy and access control, resulting in a 35% increase in subscriptions.

[ B2B Sports Technology, 2023 ]

Diamond Sport Lineup Sharing Feature

GameChanger - Design & Research Lead | iOS & Android

Enabled effortless lineup exchange on the GameChanger app for over 2 million baseball and softball games, achieving 90% team adoption and improving coach satisfaction by 30%.

[ B2B & B2C Social Services Technology initiative, 2021 ]

Low Income Housing Energy Assistant

Entergy - Design & Research Lead (3 designers) | Web platform

Enabled people in crisis to apply for Low Income Housing Energy Assistance Program (LIHEAP) funds online, allowing them to pay their energy bills. This platform increased accepted applicants by 60%.

[ B2C Environmental Technology, 2020 ]

Solar Energy Purchase Plans (Solarity)

Entergy - Design & Research | Web platform

Solarity Platform for Business, a B2B service by Entergy, aims to reduce carbon emissions by 50% by 2030. It enables companies to access diverse energy sources beyond gas turbine generation.

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